Oscar Jacobson’s Parent Company Acquires Filippa K

Oscar Jacobson’s parent company, OJ Holding Sweden AB, has acquired the fashion brand Filippa K from Novax. Filippa K offers women’s and men’s collections sold both online and through physical stores, with distribution across Scandinavia and globally. Filippa K and Oscar Jacobson will continue to operate as independent brands within the same group.

“It has been important for us to ensure that Filippa K is taken forward by a strong owner. Novax has had a new strategic direction for several years, and the divestment of Filippa K is part of that transformation,” says Carl Johan Åkesson, investment manager for Filippa K at Novax.

Oscar Jacobson has demonstrated profitable growth over the past three years and now intends to develop Filippa K in a similar fashion within the Oscar Jacobson Group. The two brands will continue to operate separately, though there are long-term opportunities for synergies across various areas.

“We are very pleased to welcome Filippa K to the Oscar Jacobson Group. The acquisition is part of our long-term strategy to grow both organically and through carefully selected acquisitions. Filippa K is a strong fashion brand with a minimalist design, a distinct Scandinavian heritage, and a genuine commitment to more responsible production – all of which align with our overarching ambitions. We look forward to further developing Filippa K, a brand with a natural place in Swedish fashion,” says Richard Woodbridge, CEO of Oscar Jacobson.

Founded in 1993, Filippa K currently sells through online channels, its own retail stores, and third-party retailers, with headquarters in Stockholm. The brand has a global presence with a particular focus on the European market. Over the past two years, Filippa K has undergone a transformation involving changes to its organization, product offering, and brand strategy, with a clear plan to return to profitability. Oscar Jacobson will now continue that journey together with Filippa K, while also identifying potential synergies going forward.

“We are pleased to gain a new strong owner with solid industry knowledge and a deep understanding of Scandinavian fashion. Oscar Jacobson has shown that they can build a brand with a clear identity and a long-term vision. We look forward to jointly exploring synergies that can further strengthen Filippa K’s position and create favorable conditions for future development,” says Marie Forssenius, CEO of Filippa K.

Following the acquisition, the total revenue of the Oscar Jacobson Group will approach SEK 1 billion.